Modern consumers have come to expect that companies understand their needs, provide personalized interactions, and enable connected experiences across channels. Seamless handoffs and contextualized engagement based on earlier interactions are very important to winning their trust and their business. Personalization is key to building long-term trusted relationships.
Customers expect great experiences, but reality falls short. The mortgage industry is plagued with fragmented IT systems, and manual (often redundant) operational processes. The added complexity of compliance creates a fragile IT environment, leading to poor customer experience, lack of single source of truth, disjointed employee experience, and growing processing times.Whether your company meets or misses customer expectations, there’s an impact on the bottom line.
Many more customers share good experiences with others than those who share the negative.
Two-thirds of customers will even pay a premium to companies that offer superior experiences, thereby introducing not just competitive differentiation, but increased or even new revenue streams.
A great CRM deployment can enable an integrated service delivery model that brings simplicity and connectivity, resulting in a seamless mortgage experience. It facilitates customer growth and engagement with industry leading sales tools and technology.Simplified and personalized experiences build trust that drives client engagement, outcomes, and retention.Integrated CRM capability underpins consumer experience efforts.
The inflooens Mortgage CRM leverages technology to integrate, automate, and simplify processes so that employees, clients, and partners may engage more fully and create a trusted transparent experience. Our customer 360 framework provides integrated enterprise view of customers for personalized service and targeted marketing.